Monday 08 June 2026 6:00 pm
| Updated:
Monday 08 June 2026 4:48 pm
Book your tables and pre-order those booze towers because the World Cup is here – for more than a month – and City AM has you covered. Here are the sport desk’s top nine non-traditional spots to enjoy the footie from.
Brigadiers
The City staple is an ideal place for those early 8pm kick-offs. Its Indian grill menu will be served throughout the tournament with private rooms available, but its Match Day Feast – featuring Butter Chicken Royale, Afghani Lamb Ribeye and Achari Beef Short Rib – looks like the one for us.
Box sports bar
Soho’s mega sports bar, split over three floors, has garnered a reputation as one of central London’s go-to spots. And tomorrow – on the eve of the tournament – an orchestra will be present to play World Cup classics ahead of England’s final warm-up match.
Kerb Sports Bar
This Shoreditch spot combines a traditional food and drink offering with pub games. It is likely to attract the younger groups as traditional fans opt for the old-school boozers.
Bloodsports
Bloodsports has quickly become one of the top haunts for the City AM sport desk, with its Covent Garden location and Turbo Lagerita a lethal combination. With Meat Liquor food, this has flown under the radar over the last year.
Hound and Co
The Ardent Pub Group’s Hound, George and Cadogan Arms have teamed up with the David de Rothschild-founded Lost Explorer to provide cocktails at their establishments. We said we wouldn’t list traditional pubs but these are so far the other way that they merit inclusion.
The ‘woods
The capital is dotted with Redwood, Goldwood, Greenwood and the rest. These are classic, no-nonsense sports bars that’ll cater for everyone’s needs and have activations throughout the tournament.
Flat Iron Square
Flat Iron Square has managed to make itself one of the most desirable sites to watch live football in the capital. The Borough spot has been selling tickets for its games and they’re flying. England games start from £20.
The Side Hustle
A new one for the City, The Side Hustle opened last week in St Paul’s and is giving away free pints lager on Thursday. “We wanted to create a sports bar for a new generation of fans, one that feels as much about the atmosphere, the people and the night out as it does about the game itself,” a spokesperson said.
The Hems
Surely you’ve got to experience a match involving nations other than your own and De Hems in central London could be a must-do to watch the Netherlands. It is known for its European beers and bratwurst – what more could you want as you consume a no-stakes World Cup game?
PakarPBN
A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.
In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.
The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.
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